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Royal Stag ‘Makes It Large’ on Social Media with a reach of 16M and 255k in engagement

Client:

Royal Stag

Category:

Branding, Social Media

Opportunity Statement

Amplify Royal Stag’s campaign on social media to increase brand awareness and recall.

Solution:

  • 1. Media took the notice as Royal Stag unveiled the World’s Largest Cricket bat. We amplified this on digital media, engaged its TG & earned media worth more than Rs. 1.75 cr.
  • 2. The campaign reached more than 16 Mn users over 10 days & the keyword “Worlds Largest Cricket Bat” was trending on X (Twitter) #4 and #6 at India Level on two days.

Results -

Impact seen across the funnel:

  1. Instagram video reached 7.34M and engaged 140k 
  2. X (Twitter) reached – 5.3M and engaged 20k
  3. Earned media reached – 3.42M and engaged 225k
  4. Top posts – Instagram, Twitter, Instagram Video